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Frequently Asked Questions

What is Marketing?
Marketing is the primary tool used to increase sales and revenues. Marketing involves researching and developing an understanding of customers in order to deliver products and services to satisfy their needs. A sound marketing strategy takes into consideration all areas of your organization to maximize your profitability.

What is a Strategy?
A strategy is a plan of action. Successful strategies must be implementable and address the needs of your market.

How do I Brand my company?
Branding is one of many components of marketing. Creating a brand or developing a stronger brand requires defining your perceived value to your target market, as well as creating consistency in the look, tone and feel of all aspects of your company.

Aren’t Marketing and Advertising the same thing?
No. Advertising deals more with the promotional aspects of a product or service. Marketers help develop a product or service; advertisers generally put a face on the marketing concept.

What about the difference between Sales and Marketing?
Sales and marketing work hand-in-hand. Without a sound marketing strategy, sales easily can be impeded. Marketing identifies new markets or develops a company’s competitive advantage in tough times; it is the research and plan behind achieving the sale.

Why should my products or services be revised or even changed?
Times change and so do the needs of your client. Often, even minor revisions in your product or service offering can keep you competitive.

Business is slow and I cannot afford a Marketing professional.
If business is slow, that is exactly when you should focus on developing a marketing plan to attract more business.

What is Organizational Development?
Organizational development is the practice of changing people and organizations for positive growth.

When is the best time to hold team building events?
Team building is both formal and informal. Informal activities, such as establishing feedback loops, brown bag lunch sessions, etc, can help strengthen your organization’s culture and should take place throughout the year. Formal activities, such as hiring MHJohnson & Associates to facilitate targeted teaming sessions, are crucial to maintaining the strength and competitive edge of your organization but are not needed as often.